Instant settlement,
Smarter rewards
to create, distribute and settle rewards
Vertically integrated
Rewards-as-a-Service
for retailers and brands
GFT’s Rewards-as-a-Service is an end-to-end collaborative, featurerich B2B and B2C service that makes it easier and more cost effective for retailers, brands, and agencies to create, budget, distribute, and settle both paper and digital rewards. GFT’s Rewards-as-a-Service can be used as a complete turnkey white label solution or integrated to augment existing technology.
Instant settlement and payment
Self-liquidating rewards
GFT’s self-liquidating rewards instantly clears and settles all reward types. Retailers are paid the face value of coupons upon redemption, while shoppers are paid for rebates at the moment of check-out. Our automated settlement process ensures transaction authenticity, financial reporting accuracy, and the elimination of fraud.
No fraud
No manual accounting
Automated instant settlement
Instant transaction data
Performance
Save money, increase profitability
Retailers and brands benefit from lower operating costs across in-store and corporate operations.
Retailers
Our Rewards-as-a-Service eliminates all manual intervention to reconcile and process rewards, resulting in time and cost savings from day one.
Traditional reward programs often involve third-party clearinghouses or intermediaries to process and settle rewards. Self-liquidating rewards clear and settle automatically eliminating time and costs associated with this process.
Processing of rewards requires dedicated infrastructure, personnel and resources. By automating these tasks, retailers can eliminate accounting processes, reduce the need for manual intervention, and lower overall capital expenditures associated with reward management.
Brands
Brands often incur costs associated with clearing and settling rewards with retailers. These costs can include transaction fees, processing fees, and other charges levied by intermediaries and retailers. By using GFT, brands can mitigate or eliminate these costs altogether.
With traditional reward programs, brands may reimburse retailers for the costs associated with redeeming and processing rewards. With GFT, retailer overhead related to these tasks can be mitigated or eliminated altogether, resulting in recurrent savings to the brand.
Brands often offer rebates and cash-back incentives that come with associated processing costs, including handling rebates, verifying purchases, and issuing payments. With GFT’s automated settlement, brands can eliminate the processing of these incentives, resulting in lower costs. Instant settlement also includes instant payment of rebates to shoppers.
User friendly
Fully integrated wallet
Our white label wallet can be used independently or integrated with
third party solutions. Seamlessly integrated with GFT’s Rewards-as-
a-Service, it includes all of the service features and benefits,including self-liquidating rewards. Its User Interface is configurableand can be tailored to any UI specification.
Lifecycle intelligence
Big data, insights,
KPIs
GFT generates micro transaction data throughout the
shopper journey and reward lifecycle to produce real-
time actionable intelligence. Data is automatically
analyzed and published in real-time to the retailers and
brands who own the data. Insights and KPI’s are
displayed using easy to interpret graphs and charts.
Finger on the pulse
Control shopper
marketing budgets
GFT’s zero latency verification of redemptions and settlements
automates shopper marketing budget management. Budgets can be
adjusted on demand during the reward lifecycle.
Full campaign control
Set budget limits
Mid campaign adjustments
Adjust volume and dollar values
Adjust expiration dates
Instant micro marketing and promotions
Empower in-store managers to distribute rewards on the fly
In-store department managers can use GFT to create, distribute, and
customize self-liquidating rewards on-the-fly. This level of agile
control enables managers to respond swiftly to changing market
conditions, consumer behavior trends, and inventory levels,
ultimately maximizing the impact of marketing budgets, P&L
performance, shrink reduction, and shopper delight.
Optimizing acquisition and retention
Automated reward
curation and
redemption
Automated reward curation at checkout provides both the retailer
and brand last-minute opportunities to deliver unexpected rewards
to shoppers. This surprise and delight moment enhances retention
of existing shoppers and promotes the acquisition of new ones.
Automated curation eliminates the need for shoppers to scan
receipts, clip rewards, or count coupons at checkout, enabling an
instantly gratifying experience.
APIs, SDKs
Developer friendly
Unlock the potential of your loyalty and rewards program with
minimal effort using our APIs and SDKs. Designed for developers of
all skill levels, our toolkit allows you to incorporate our functionality
on your stack, use of pre-built integrations, or to build on our stack.
Immutable trust and accountability
Blockchain
GFT’s high-performance blockchain is known for its fast transaction
speeds and security. GFT records and accounts for the end-to-end
operating, transactional and financial life-cycle of redemptions,
including clearance, settlement and payments. GFT key features and
capabilities include:
GFT supports smart contracts, enabling the creation of programmable agreements that automatically execute when predefined conditions are met. Smart contracts can be utilized to automate redemptions, clearance, and settlement by encoding the rules and conditions governing these processes onto the blockchain.
GFT’s architecture is designed for high throughput, capable of processing 10,000 transactions per second. This transaction speed ensures that redemptions, clearance, and settlement can be processed quickly and efficiently, minimizing delays and providing a seamless user experience.
GFT’s blockchain provides an immutable ledger that records all financial transactions in a transparent and tamper-proof manner. This ensures the integrity and accuracy of redemptions, clearance, and settlement, with full transparency and accountability.
Risk solved
No fraud, no problem
GFT eliminates fraud and the redemption of fraudulent, counterfeit,
and duplicate paper and digital rewards, including digital codes
commonly found across the Internet and used by coupon curators
on e-commerce platforms.
No costs
No additional software
No additional time and effort
No committees
No committees
Secured advanced learning and predicting
AI
GFT utilizes the latest AI technology, actively participating in
enterprise solutions and collaborating with best of breed and open
source AI solutions to beta test new features relevant to our RaaS
marketplace and clients. Our partnerships span across the grocery,
CPG, mobile, and entertainment sectors, and focus on securing,
integrating and commercializing intellectual property and data for
our respective clients.
AI can detect and prevent fraudulent activities related to reward redemptions, clearance, and settlement by analyzing transactional patterns and identifying anomalous behavior. By implementing AI-driven fraud detection systems, businesses can safeguard their reward programs and maintain trust with their customers.
AI algorithms can analyze large volumes of transactional data related to redemptions, clearance, and settlement. By identifying patterns and trends in user behavior, AI can help businesses understand customer preferences and optimize reward programs better.
AI can utilize predictive modeling techniques to forecast future redemptions and optimize inventory management and resource allocation. By anticipating demand and adjusting reward distribution accordingly, businesses can minimize stockouts and maximize the effectiveness of their reward programs.
AI can automate various processes related to reward distribution, clearance, and settlement, reducing the need for manual intervention and streamlining operations. For example, AI-powered chatbots can handle customer inquiries about reward status and provide real-time support, enhancing user experience and efficiency.
By analyzing individual user preferences and past redemption behavior, AI can generate personalized reward recommendations tailored to each customer’s unique interests, budgets and needs. This personalized approach increases engagement and encourages repeat purchases, driving customer loyalty and retention.
One of the key benefits of AI is its ability to continuously learn and improve over time. By collecting feedback and performance data from reward programs, AI algorithms can iteratively optimize processes and strategies to enhance efficiency and effectiveness.
Reach out at
hello@gftrewards.com
410 S. Rampart Blvd. Suite 350
Las Vegas, NV 89145, EE. UU.