Retailers and brands use GFT's Rewards-as-a-Service
to create, distribute and settle rewards
Vertically integrated
GFT’s Rewards-as-a-Service is an end-to-end collaborative, feature rich B2B and B2C service that makes it easier and more cost effective for retailers, brands, and agencies to create, budget, distribute, and settle both paper and digital rewards. GFT’s Rewards-as-a-Service can be used as a complete turnkey white label solution or integrated to augment existing technology.
Instant settlement and payment
GFT’s self-liquidating rewards instantly clears and settles all reward types. Retailers are paid the face value of coupons upon redemption, while shoppers are paid for rebates at the moment of check-out. Our automated settlement process ensures transaction authenticity, financial reporting accuracy, and the elimination of fraud.
No fraud
No manual accounting
Automated instant settlement
Instant transaction data
Performance
Retailers and brands benefit from lower operating costs across in-store and corporate operations.
Our Rewards-as-a-Service eliminates all manual intervention to reconcile and process rewards, resulting in time and cost savings from day one.
Traditional reward programs often involve third-party clearinghouses or intermediaries to process and settle rewards. Self-liquidating rewards clear and settle automatically eliminating time and costs associated with this process.
Processing of rewards requires dedicated infrastructure, personnel and resources. By automating these tasks, retailers can eliminate accounting processes, reduce the need for manual intervention, and lower overall capital expenditures associated with reward management.
Brands often incur costs associated with clearing and settling rewards with retailers. These costs can include transaction fees, processing fees, and other charges levied by intermediaries and retailers. By using GFT, brands can mitigate or eliminate these costs altogether.
With traditional reward programs, brands may reimburse retailers for the costs associated with redeeming and processing rewards. With GFT, retailer overhead related to these tasks can be mitigated or eliminated altogether, resulting in recurrent savings to the brand.
Brands often offer rebates and cash-back incentives that come with associated processing costs, including handling rebates, verifying purchases, and issuing payments. With GFT’s automated settlement, brands can eliminate the processing of these incentives, resulting in lower costs. Instant settlement also includes instant payment of rebates to shoppers.
User friendly
Our white label wallet can be used independently or integrated with third party solutions. Seamlessly integrated with GFT’s Rewards-as-a-Service, it includes all of the service features and benefits, including self-liquidating rewards. Its User Interface is configurable and can be tailored to any UI specification.
Lifecycle intelligence
GFT generates micro transaction data throughout the shopper journey and reward lifecycle to produce real-time actionable intelligence. Data is automatically analyzed and published in real-time to the retailers and brands who own the data. Insights and KPI’s are displayed using easy to interpret graphs and charts.
Finger on the pulse
GFT’s zero latency verification of redemptions and settlements automates shopper marketing budget management. Budgets can be adjusted on demand during the reward lifecycle.
Full campaign control
Set budget limits
Mid campaign adjustments
Adjust volume and dollar values
Adjust expiration dates
Instant micro marketing and promotions
In-store department managers can use GFT to create, distribute, and customize self-liquidating rewards on-the-fly. This level of agile control enables managers to respond swiftly to changing market conditions, consumer behavior trends, and inventory levels, ultimately maximizing the impact of marketing budgets, P&L performance, shrink reduction, and shopper delight.
Optimizing acquisition and retention
Automated reward curation at checkout provides both the retailer and brand last-minute opportunities to deliver unexpected rewards to shoppers. This surprise and delight moment enhances retention of existing shoppers and promotes the acquisition of new ones. Automated curation eliminates the need for shoppers to scan receipts, clip rewards, or count coupons at checkout, enabling an instantly gratifying experience.
APIs, SDKs
Unlock the potential of your loyalty and rewards program with minimal effort using our APIs and SDKs. Designed for developers of all skill levels, our toolkit allows you to incorporate our functionality on your stack, use of pre-built integrations, or to build on our stack.
Immutable trust and accountability
GFT’s high-performance blockchain is known for its fast transaction speeds and security. GFT records and accounts for the end-to-end operating, transactional and financial life-cycle of redemptions, including clearance, settlement and payments. GFT key features and capabilities include:
GFT supports smart contracts, enabling the creation of programmable agreements that automatically execute when predefined conditions are met. Smart contracts can be utilized to automate redemptions, clearance, and settlement by encoding the rules and conditions governing these processes onto the blockchain.
GFT’s architecture is designed for high throughput, capable of processing 10,000 transactions per second. This transaction speed ensures that redemptions, clearance, and settlement can be processed quickly and efficiently, minimizing delays and providing a seamless user experience.
GFT’s blockchain provides an immutable ledger that records all financial transactions in a transparent and tamper-proof manner. This ensures the integrity and accuracy of redemptions, clearance, and settlement, with full transparency and accountability.
