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Instant settlement,
Smarter rewards

Retailers and brands use GFT's Rewards-as-a-Service
to create, distribute and settle rewards

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Vertically integrated

Rewards-as-a-Service for retailers and brands

GFT’s Rewards-as-a-Service is an end-to-end collaborative, feature rich B2B and B2C service that makes it easier and more cost effective for retailers, brands, and agencies to create, budget, distribute, and settle both paper and digital rewards. GFT’s Rewards-as-a-Service can be used as a complete turnkey white label solution or integrated to augment existing technology.

Instant settlement and payment

Self-liquidating rewards

GFT’s self-liquidating rewards instantly clears and settles all reward types. Retailers are paid the face value of coupons upon redemption, while shoppers are paid for rebates at the moment of check-out. Our automated settlement process ensures transaction authenticity, financial reporting accuracy, and the elimination of fraud.


Save money, increase profitability

Retailers and brands benefit from lower operating costs across in-store and corporate operations.


In-store operational friction and costs

Our Rewards-as-a-Service eliminates all manual intervention to reconcile and process rewards, resulting in time and cost savings from day one.

Clearinghouse and settlement costs

Traditional reward programs often involve third-party clearinghouses or intermediaries to process and settle rewards. Self-liquidating rewards clear and settle automatically eliminating time and costs associated with this process.

Corporate accounting and capital costs

Processing of rewards requires dedicated infrastructure, personnel and resources. By automating these tasks, retailers can eliminate accounting processes, reduce the need for manual intervention, and lower overall capital expenditures associated with reward management.


Clearinghouse and settlement costs

Brands often incur costs associated with clearing and settling rewards with retailers. These costs can include transaction fees, processing fees, and other charges levied by intermediaries and retailers. By using GFT, brands can mitigate or eliminate these costs altogether.

Reimbursement of retailer expenditures

With traditional reward programs, brands may reimburse retailers for the costs associated with redeeming and processing rewards. With GFT, retailer overhead related to these tasks can be mitigated or eliminated altogether, resulting in recurrent savings to the brand.

Manufacturer rebate and cashback processing costs

Brands often offer rebates and cash-back incentives that come with associated processing costs, including handling rebates, verifying purchases, and issuing payments. With GFT’s automated settlement, brands can eliminate the processing of these incentives, resulting in lower costs. Instant settlement also includes instant payment of rebates to shoppers.

User friendly

Fully integrated wallet

Our white label wallet can be used independently or integrated with third party solutions. Seamlessly integrated with GFT’s Rewards-as-a-Service, it includes all of the service features and benefits, including self-liquidating rewards. Its User Interface is configurable and can be tailored to any UI specification.

Lifecycle intelligence

Big data, insights, KPIs

GFT generates micro transaction data throughout the shopper journey and reward lifecycle to produce real-time actionable intelligence. Data is automatically analyzed and published in real-time to the retailers and brands who own the data. Insights and KPI’s are displayed using easy to interpret graphs and charts.

Finger on the pulse

Control shopper marketing budgets

GFT’s zero latency verification of redemptions and settlements automates shopper marketing budget management. Budgets can be adjusted on demand during the reward lifecycle.

Instant micro marketing and promotions

Empower in-store managers to distribute rewards on the fly

In-store department managers can use GFT to create, distribute, and customize self-liquidating rewards on-the-fly. This level of agile control enables managers to respond swiftly to changing market conditions, consumer behavior trends, and inventory levels, ultimately maximizing the impact of marketing budgets, P&L performance, shrink reduction, and shopper delight.

Optimizing acquisition and retention

Automated reward curation and redemption

Automated reward curation at checkout provides both the retailer and brand last-minute opportunities to deliver unexpected rewards to shoppers. This surprise and delight moment enhances retention of existing shoppers and promotes the acquisition of new ones. Automated curation eliminates the need for shoppers to scan receipts, clip rewards, or count coupons at checkout, enabling an instantly gratifying experience.


Developer friendly

Unlock the potential of your loyalty and rewards program with minimal effort using our APIs and SDKs. Designed for developers of all skill levels, our toolkit allows you to incorporate our functionality on your stack, use of pre-built integrations, or to build on our stack.

Immutable trust and accountability


GFT’s high-performance blockchain is known for its fast transaction speeds and security. GFT records and accounts for the end-to-end operating, transactional and financial life-cycle of redemptions, including clearance, settlement and payments. GFT key features and capabilities include:

Smart Contracts

GFT supports smart contracts, enabling the creation of programmable agreements that automatically execute when predefined conditions are met. Smart contracts can be utilized to automate redemptions, clearance, and settlement by encoding the rules and conditions governing these processes onto the blockchain.

Fast Transaction Speeds

GFT’s architecture is designed for high throughput, capable of processing 10,000 transactions per second. This transaction speed ensures that redemptions, clearance, and settlement can be processed quickly and efficiently, minimizing delays and providing a seamless user experience.

Immutable Ledger

GFT’s blockchain provides an immutable ledger that records all financial transactions in a transparent and tamper-proof manner. This ensures the integrity and accuracy of redemptions, clearance, and settlement, with full transparency and accountability.

Securing content, data and transactions


The cornerstone of GFT is maintaining the highest level of security to protect our client’s content, data and transactions. GFT strictly prohibits dissemination and sharing of private corporate and personal information. Across all of its partnerships, GFT maintains and manages best industry security and compliance standards.

CCPA Compliant
SOC2 Certified
ISO 27001 Compliant

Risk solved

No fraud, no problem

GFT eliminates fraud and the redemption of fraudulent, counterfeit, and duplicate paper and digital rewards, including digital codes commonly found across the Internet and used by coupon curators on e-commerce platforms.

Secured advanced learning and predicting


GFT utilizes the latest AI technology, actively participating in enterprise solutions and collaborating with best of breed and open source AI solutions to beta test new features relevant to our RaaS marketplace and clients. Our partnerships span across the grocery, CPG, mobile, and entertainment sectors, and focus on securing, integrating and commercializing intellectual property and data for our respective clients.

Fraud Detection and Prevention

AI can detect and prevent fraudulent activities related to reward redemptions, clearance, and settlement by analyzing transactional patterns and identifying anomalous behavior. By implementing AI-driven fraud detection systems, businesses can safeguard their reward programs and maintain trust with their customers.

Data Analysis and Pattern Recognition

AI algorithms can analyze large volumes of transactional data related to redemptions, clearance, and settlement. By identifying patterns and trends in user behavior, AI can help businesses understand customer preferences and optimize reward programs better.

Predictive Modeling

AI can utilize predictive modeling techniques to forecast future redemptions and optimize inventory management and resource allocation. By anticipating demand and adjusting reward distribution accordingly, businesses can minimize stockouts and maximize the effectiveness of their reward programs.

Automation of Processes

AI can automate various processes related to reward distribution, clearance, and settlement, reducing the need for manual intervention and streamlining operations. For example, AI-powered chatbots can handle customer inquiries about reward status and provide real-time support, enhancing user experience and efficiency.

Personalized Recommendations

By analyzing individual user preferences and past redemption behavior, AI can generate personalized reward recommendations tailored to each customer’s unique interests, budgets and needs. This personalized approach increases engagement and encourages repeat purchases, driving customer loyalty and retention.

Continuous Improvement

One of the key benefits of AI is its ability to continuously learn and improve over time. By collecting feedback and performance data from reward programs, AI algorithms can iteratively optimize processes and strategies to enhance efficiency and effectiveness.

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